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Logo & Brand Identity Design

Plucky Frank Identity

Plucky Frank

The brief was in the name with this project. The owner of this start-up wanted a brand identity that was both plucky and frank; an honest brand mark that was also bright and playful. Illustrator Hadrien Monloup developed a suitably plucky duck character, which I combined with colour and type to design a logo, business cards and a style guide.

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Plucky Frank business card designPlucky Frank logo design
Thanks so much for all your work on this, I’m really happy with where we’ve gotten to, it looks fantastic. New colours are great, the variants on the logo use give me heaps of options (while also being easy to use together) and I love, love, love the duck in full colour. Thank you.
Charlie Simson, Owner, Plucky Frank
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